Goals, Objectives and Strategies

Strategic Goal I: Recruit, retain and graduate a diverse and capable undergraduate and graduate student body

Objective 1: Strengthen the "student-centered" philosophy of SRSU

• Strategy 1-1-1: Examine all academic processes (for example, applying for graduation) to identify and implement student friendly practices. (Academic Affairs)
• Strategy 1-1-2: Provide training and enhance services to promote and strengthen the student-centered concept and philosophy. (Business Affairs)
• Strategy 1-1-3: Provide a safe campus environment. (Administrative Services)
• Strategy 1-1-4: Develop and improve programs and services that enhance the personal, social, educational and financial adjustment of students in all aspects of campus culture that support student learning and development. (Enrollment Management & Student Services)
  

Objective 2: Provide high quality student life programs and activities

• Strategy 1-2-1: Develop and improve co-curricular programs that promote leadership, volunteerism and social responsibility. (Enrollment Management & Student Services)
• Strategy 1-2-2: Provide programming to promote awareness and appreciation of diversity. (Enrollment Management & Student Services)
• Strategy 1-2-3: Develop partnerships with campus activity departments at other colleges/universities and opportunities for student life involvement in off campus services. (Enrollment Management & Student Services)
• Strategy 1-2-4: Increase the involvement of relatives in the progress of students. (Enrollment Management & Student Services)
• Strategy 1-2-5: Provide an exciting intramural and intercollegiate athletic program. (Administrative Services)
• Strategy 1-2-6: Improve the marketing of student life programs and activities. (Enrollment Management & Student Services)
• Strategy 1-2-7: Ensure that funding is available to support approved co-curriculum programs and activities. (Business Affairs, Administrative Services)
  

Objective 3: Restructure and enhance recruiting efforts

• Strategy 1-3-1: Expand and enhance academic recruiting activities to achieve the number and mix of students appropriate to the university's mission. (Academic Affairs and Enrollment Management & Student Services)
• Strategy 1-3-2: Implement and monitor the Strategic Enrollment Management Plan and use technology to implement new programs to increase prospect and applicant pools. (Enrollment Management & Student Services)
• Strategy 1-3-3: Recruit students with progressively higher entrance qualifications, while continuing to provide access opportunities for all students. (Enrollment Management & Student Services)
• Strategy 1-3-4: Create and expand outreach programs for targeted student populations and analyze the principal catchment region to tailor recruiting programs to maximize yield. (Enrollment Management & Student Services)
• Strategy 1-3-5: Strengthen recruiting efforts for participation in co-curricular activities. (Enrollment Management & Student Services)
  

Objective 4: Enhance image and visibility

• Strategy 1-4-1: Enhance communication to publicize academic success and faculty achievement. (Enrollment Management & Student Services)
• Strategy 1-4-2: Implement the designated components of the Marketing Plan with complete implementation by 2005. (Enrollment Management & Student Services)
• Strategy 1-4-3: Develop and implement an integrated marketing communication approach to ensure quality and consistency in telling the University?s story to prospective undergraduate and graduate students, their parents, and others who influence them. (Enrollment Management & Student Services)
• Strategy 1-4-4: Continue to improve and enhance campus facilities to support and strengthen the learning environment. (Administrative Services)
• Strategy 1-4-5: Provide a competitive intercollegiate athletic program and improve other highly visible co-curricular programs and activities. (All)
• Strategy 1-4-6: Strengthen the Alumni Association. (Administrative Services)
  

Objective 5: Expand the number of and participation in activities on campus

• Strategy 1-5-1: Enhance public and campus awareness of student life and academic programs and activities. (Enrollment Management & Student Services)
• Strategy 1-5-2: Develop mechanisms to promote faculty participation in activities on campus. (Academic Affairs)
• Strategy 1-5-3: Encourage schools and academic departments to sponsor academic related activities. (Academic Affairs)
• Strategy 1-5-4: Expand the employee benefits package to encourage staff to participate in campus life. (Business Affairs)
• Strategy 1-5-5: Provide initial positive and expanded opportunities to ensure new student interaction to increase campus connectedness. (Enrollment Management & Student Services)
• Strategy 1-5-6: Promote interaction of faculty, staff, and students beyond the workplace and the classroom. (Enrollment Management & Student Services)
• Strategy 1-5-7: Provide appealing co-curricular programs including a competitive intercollegiate athletic program. (Administrative Services)
  

Objective 6: Strengthen academic and student support services

• Strategy 1-6-1: Strengthen academic advising. (Academic Affairs and Enrollment Management & Student Services)
• Strategy 1-6-2: Expand formal peer-mentoring opportunities. (Enrollment Management & Student Services)
• Strategy 1-6-3: Design and implement effective retention programs. (Enrollment Management & Student Services)
• Strategy 1-6-4: Expand faculty-student contact programs. (Academic Affairs & Enrollment Management & Student Services)
• Strategy 1-6-5: Improve communication and coordination between academic and student affairs. (Enrollment Management & Student Services)
• Strategy 1-6-6: Develop measures and implement surveys of student satisfaction to better predict and respond to student retention and graduation rates. (Enrollment Management & Student Services)
• Strategy 1-6-7: Increase financial support for continuing students. (Enrollment Management & Student Services)
• Strategy 1-6-8: Increase external funding for academic and student support services. (Academic Affairs)
  

Strategic Goal II: Improve commitment to faculty and staff

Objective 1: Provide a work environment that recognizes excellence in service, provides advancement opportunities, encourages professional growth, and nourishes creative thinking, scholarship, and teaching

• Strategy 2-1-1: Develop and implement a compensation plan based on performance and excellence. (Business Affairs)
• Strategy 2-1-2: Provide competitive salaries. (All Areas)
• Strategy 2-1-3: Provide additional opportunities for professional growth and development. (All Areas)
• Strategy 2-1-4: Monitor, assess and provide training. (Business Affairs)
• Strategy 2-1-5: Maximize funding through budgetary efficiencies to provide increased support for employees. (Business Affairs)
• Strategy 2-1-6: Increase external funding support. (Administrative Services)
  

Objective 2: Enhance the awareness and appreciation of diversity among faculty and staff

• Strategy 2-2-1: Provide training to promote awareness of diversity. (Business Affairs)
• Strategy 2-2-2: Recruit and retain a diverse faculty and staff. (Academic Affairs)
  

Objective 3: Emphasize high quality teaching and scholarship

• Strategy 2-3-1: Strengthen Teaching Council programs to improve teaching. (Academic Affairs)
• Strategy 2-3-2: Review the processes for evaluating faculty, including assessment, merit and promotion and tenure. (Academic Affairs)
  

Strategic Goal III: Enhance undergraduate and graduate programs

Objective 1: Provide high-quality faculty and facilities; lifelong learning opportunities; and a diverse curriculum that is solidly grounded in communication, analytical, social and computational skills

• Strategy 3-1-1: Review and revise core curriculum requirements on a regular basis. (Academic Affairs)
• Strategy 3-1-2: Identify and facilitate programs to recruit and retain a highly qualified, diverse faculty. (Academic Affairs)
• Strategy 3-1-3: Share academic facilities, personnel, and curriculum to achieve maximum efficiency in resources. (Academic Affairs)
• Strategy 3-1-4: Develop techniques for encouraging student participation in out-of-class educational experiences. (Academic Affairs)
• Strategy 3-1-5: Expand continuing education program. (Academic Affairs)
  

Objective 2: Assess and restructure existing programs/curriculum

• Strategy 3-2-1: Assess existing programs/ curricula and make proposals for future program offerings and priorities. (Academic Affairs)
• Strategy 3-2-2: Develop a periodic cycle for a program review of all academic programs. (Academic Affairs)
  

Objective 3: Develop and implement new programs that serve the needs of the region

• Strategy 3-3-1: Conduct market surveys to determine program needs. (Academic Affairs)
• Strategy 3-3-2: Participate with the Upper Rio Grande Workforce Development Board to determine workforce needs in the region. (Academic Affairs)
• Strategy 3-3-3: Investigate the possible addition of a service learning component to the curriculum. (Academic Affairs)
  

Objective 4: Emphasize high quality teaching and effective learning

• Strategy 3-4-1: Implement processes to encourage and reward high quality teaching. (Academic Affairs)
• Strategy 3-4-2: Examine and revise as necessary capstone requirements in each major. (Academic Affairs)
  

Strategic Goal IV: Establish our role as a regional leader in higher education

Objective 1: Provide more educational, extension, outreach, and public service programs

• Strategy 4-1-1: Identify programs and funding needed to expand educational, extension, outreach and public service programs. (Business Affairs)
• Strategy 4-1-2: Expand continuing education program. (Academic Affairs)
  

Objective 2: Enhance public service and image throughout the region

• Strategy 4-2-1: Develop academic brochures to enhance public image. (Academic Affairs)
• Strategy 4-2-2: Develop a procedure designed to facilitate awareness of faculty/staff accomplishments. (Academic Affairs)
• Strategy 4-2-3: Increase faculty participation in local public schools. (Academic Affairs)
• Strategy 4-2-4: Identify University and community service opportunities. (Enrollment Management & Student Services)
• Strategy 4-2-5: Increase family, alumni and community participation in campus life, cultural activities and other programs on campus. (Enrollment Management & Student Services)
  

Objective 3: Reinforce and build the alumni association and its role in the success of the university.

• Strategy 4-3-1: Encourage academic departments to take an active role in alumni activities. (Academic Affairs)
• Strategy 4-3-2: Strengthen the Alumni Association in terms of active membership and support of university programs. (Administrative Services)
• Strategy 4-3-3: Develop Alumni Association chapters. (Administrative Services)
  

Objective 4: Augment and intensify institutional advancement

• Strategy 4-4-1: Develop mechanisms to encourage faculty and staff participation in grant writing and other external funding opportunities. (Academic Affairs)
• Strategy 4-4-2: Provide for endowment growth to support university programs. (Administrative Services)
• Strategy 4-4-3: Investigate the establishment of a grants and contracts office. (Academic Affairs and Enrollment Management & Student Services)
  

Objective 5: Improve physical facilities and accessibility to campus facilities

• Strategy 4-5-1: Maximize the use of capital funding to improve physical facilities. (Business Affairs)
• Strategy 4-5-2: Implement the Campus Master Plan. (Administrative Services)
• Strategy 4-5-3: Strengthen proactive maintenance program for facilities and grounds. (Administrative Services)
  

Objective 6: Build support for athletics and other co-curricular activities and strengthen the role each plays in enhancing institutional image and visibility

• Strategy 4-6-1: Identify and provide the maximum available funding to strengthen intercollegiate athletics and other co-curricular activities. (Business Affairs)
• Strategy 4-6-2: Encourage faculty attendance and participation at intercollegiate athletic and all co-curricular events. (Academic Affairs)
• Strategy 4-6-3: Provide a competitive intercollegiate athletic program to enhance institutional image and visibility. (Administrative Services)
  

Strategic Goal V. Increase proficiency and use of information and technology to better serve students, communicate more effectively with constituents and more efficiently manage resources

Objective 1: Develop and implement a technologically effective registration and advising system

• Strategy 5-1-1: Provide university administrators, faculty and staff access to appropriate data for decision-making and advisement. (Enrollment Management & Student Services)
• Strategy 5-1-2: Implement fully all academic features of the Student Information System. (Academic Affairs)
• Strategy 5-1-3: Enhance and maintain an effective administrative computer system. (Business Affairs)
  

Objective 2: Increase the availability and quality of educational technology

• Strategy 5-2-1: Provide appropriate and effective educational technology in support of high quality instruction and scholarship. (Business Affairs)
• Strategy 5-2-2: Pursue external funding and industrial partnerships to increase the availability and quality of educational technology. (Academic Affairs)
  

Objective 3: Maximize efficiency across campus through the utilization of technology

• Strategy 5-3-1: Strengthen technology training programs for students, staff, faculty, and the community. (Business Affairs)
• Strategy 5-3-2: Provide appropriate and effective technology. (Business Affairs)
• Strategy 5-3-3: Evaluate administrative processes and systems to identify opportunities to utilize technology for improvement. (Business Affairs)
• Strategy 5-3-4: Pursue external funding and partnerships to provide and strengthen technology throughout the campus. (Business Affairs)
  

Strategic Goal VI: Strengthen commitment to the strategic planning process

Objective 1: Develop, implement and evaluate action plans that are consistent with institutional strategic goals, objectives and strategies

• Strategy 6-1-1: Establish (by May 1, 2003) unit action plans. (All Areas)
• Strategy 6-1-2: Initiate implementation (by September 1, 2003) of unit action plans. (All Areas)
• Strategy 6-1-3: Provide, by April 1 each year, an evaluation report by the Strategic Planning Committee for each action plan. (Strategic Planning Committee)
  

Objective 2: Provide the resources and support necessary to successfully implement all strategic goals

• Strategy 6-2-1: Implement strategic plan through budget allocation and reallocation to the extent possible. (Business Affairs)
  

Objective 3: Implement a plan to effectively communicate and implement the Strategic Plan

• Strategy 6-3-1: Develop a process to collect and assess the unit action plans and disseminate results. (Strategic Planning Committee)
  

Objective 4: Develop an assessment plan for and a system to revise the Strategic Plan on an annual basis

• Strategy 6-4-1: By April 15 of each year, beginning in 2004, each unit will make recommendations for revisions to the University strategic goals. (Strategic Planning Committee)
• Strategy 6-4-2: Establish institutional effectiveness measures to be tracked by Institutional Research. (Enrollment Management & Student Services)