Sul Ross State University
A Member of the Texas State University System

Beef Production
From Conception to Consumption

An Innovative Program for Hispanic & Other Underrepresented Students

The Beef Production from Conception to Consumption (C2C) Grant will intentionally bring all phases of beef cattle production into the classroom through a curricula designed to meet the needs of producer and consumer. 

Partnering with the Odessa College Agriculture Department, students will enroll in a curriculum that mirrors the biological timeline of producing a beef product, from the initial breeding of the animal until the consumer has a "steak-on-a-plate." The final meat products, marketed and sold through the Sul Ross Meat Lab Retail Center, will meet certain quality requirements, including flavor and tenderness.