MKT 3307 Principles of Marketing (3-0). Studies the place of marketing in our economic structure; the present marketing structures and the formulation by management of marketing policies and procedures aimed at satisfying consumer needs.
MKT 3371 Consumer Behavior (3-0). Consumer motivation, perception, learning, group influences, and consumer decision processes.
MKT 3372 Sales Management (3-0). An analysis of the management skills needed to plan, organize and control a modern sales organization.
MKT 4370 Marketing Research (3-0). Techniques of marketing research, research design, analysis, and interpretation of marketing data, questionnaire design, and sampling methods. Prerequisites: MKT 3370
MKT 4371 Retailing Management (3-0). Principles and methods of modern retailing. Designed to aid students seeking a general knowledge of the retail field as well as those specializing in marketing.
MKT 5303 International Marketing (3-0). An advanced approach to developing marketing programs and strategies in the global environment. Exposure to the pervasiveness of global marketing competition.
MKT 5305 Seminar in Marketing (3-0). An advanced graduate course in marketing management and appropriate marketing program development.
MKTG 3307 Principles of Marketing (3-0). Studies the place of marketing in our economic structure; the present marketing structures and the formulating by management of marketing policies and procedures aimed at satisfying consumer needs.
MKTG 3309 Foundations of Marketing (3-0). An elective course in marketing designed to expand the choice for students who may desire to pursue an emphasis in the marketing area within the business administration program.
MKTG 3317 Promotion (3-0). Persuasive communication in marketing; elements of persuasion including personal selling, advertising, sales promotion, indirect promotion; management and coordination of the promotion program. Prerequisite: MKTG 3307
MKTG 3318 Consumer Behavior (3-0). Consumer application of fundamental processes of motivation, perception and learning; nature and influence of individual predisposition; group influences; consumer decision process. Prerequisite: MKTG 3307
MKTG 3319 Marketing Research (3-0). Emphasis on the techniques of marketing research, research design, questionnaire design, collection analysis, and interpretation of the data and the preparation of the research. Prerequisite: MKTG 3307
MKTG 4310 Current Topics in Marketing (3-0). An elective marketing course designed to expand students’ basic knowledge and skills beyond the Principles of Marketing course. The course will focus on readings and discussions addressing current topics in consumer marketing. May be repeated for credit when course topic changes.
MKTG 4348 International Marketing (3-0). The objective of his course is to expose students to the international marketing environment, which differs from the domestic marketing environment. Students will learn the basic requirements of introducing a product into a foreign market and all the challenges and opportunities related to most international markets especially the so called “emerging markets.” The sensitive issue of culture in foreign markets will receive special emphasis. Prerequisite: MKTG 3307
MKTG 4349 Marketing Communications (3-0). An elective marketing course intended for students interested in expanding their marketing knowledge and skills beyond Principles of Marketing. Explores changes in technology, buyer behavior, economic cycles and industry performance that impact the ways in which organizations communicate with target markets. Prerequisite: MKTG 3307
MKTG 5305 Seminar in Marketing (3-0). Analysis of policy formulation by marketing management with special emphasis on the influence of marketing institutions, market structure, governmental regulation and fluctuation in population and national income. (MBA Core Course) Prerequisite: MATH 2413 or permission of instructor.
MKTG 5306 Brand Management (3-0). An elective course for MBA students interested in expanding their marketing knowledge/skills beyond what they learned in the core MBA marketing course, MKTG 5305, Seminar in Marketing. Students will learn, both from an academic and practitioner point-of-view, how brands reduce consumer risk and simplify their purchasing decisions. MBA Course. MBA Only
