By Joh Covington, Skyline Editor
LOS ANGELES- She’s dressed to the nines but today the nines are upside-down and backwards. These are the new sixes, but hell if they don’t have the aesthetic. With fair-trade gold hoops, from an exploding small business that can only be found via link, and a white tank top that’s only embellishment is the girl wearing it, and jeans that only touch at the waist and swallow everything else, pocket to floor, this girl is ready for the ball. And the Ball is posting for millions of followers.
Influencers, as they are so aptly labeled, are curators of their own art, with portfolios set to Public.
Influencer and Texas born Nailea Devora is an Insta/Tok/Tube princess crowned with a blue checkmark, and her kingdom spans platforms. She satisfies a modern demand for the look while showing her audience a dichotomy of image. Is she a woman or a little girl? Her closet sends mixed signals that get lost in cyberspace. She’s a FeministTM but also the fantasy with a Lolita-like quality.
Devora has the image of a Greek goddess with the presence and energy of your little sister’s best friend. Youth and inexperience don’t hinder her popularity, in fact, this particular economy is built on it.
When Devora’s Tik Tok channel went viral, the fallout was a flood of followers wanting to ingrain themselves into her online journey, overflowing onto her other public domains.
Her Instagram, with 4.7 million followers, looks like Pinterest and I’m sure her Pinterest looks like a preteens vision board proudly taped to the wall above the bed only obscured by plastic ivy vines, may Vine rest in peace, and illuminated with LED mood lighting.
Devora’s Instagram leads to her YouTube channel, 2.72 million subscribers, an unfocused amalgamation of riveting and exhaustive trends. With a collection of “attempting to make fried chicken *help*” and “my stalker followed me across the country,” this blogging gal’s hustle has turned her everyday life into a paycheck, and your girl is getting paid.
Who would need a nine-to-five if your commodity is me, myself, and I, with a dash of good Wi-Fi? The accessibility is 24/7, because privacy is a waste of money. If you build it, they will come, and if you film it, snap it, or share it, they will watch. When the business model is built for beauty and style, the young and stylish climb the ladder.
The trick is to share everything without oversharing anything. With meticulously arranged bed-head and a carefully curated makeup free face, she gracefully lounges as only the casually gorgeous can do. The goal of yesteryear was to look careless, like you weren’t trying too hard. Today’s is to try really hard to look perfectly careless. Silk and denim belong in the same tier now.
Devora tapped into that mysterious and ever evolving contest for people’s attention and for today she’s keeping it. Running in circles with the likes of David Dobrik and Dixie D’Amelio, who are also walking that online popularity tightrope, Devora has carved out a flickering spotlight.
Keeping up with the Jones? Who are they? We have to keep up with anyone born after 1999 and they aren’t waiting for us to catch up.