Sul Ross State University announced two new Bachelor’s of Business Administration degrees in Global Management and Marketing, beginning in Fall 2025.
These programs are designed to prepare students with the skills, knowledge and techniques necessary to assume leadership positions within Texas, the U.S. or globally.
The BBA in Global Management equips students with insights into the latest trends in business knowledge and organizational practices, encompassing both theoretical and practical aspects.
Similarly, the BBA in Marketing program immerses students in a learning environment that teaches them to engage with current tools and techniques.
Both programs encourage students to respond effectively to a dynamic and competitive business environment and to recognize, respond and quickly adapt to market dynamics and environmental changes that impact organizations at regional, national and international levels.
Texas boasts the second-largest state economy in the U.S. with a Gross Domestic Product (GDP) of $2.6 trillion in 2023. It is also the fourth fastest-growing economy this year and ranks first in the number of new jobs created over the past 12 months. Additionally, Texas leads the nation in foreign trade and direct foreign investment, and it is home to 54 Fortune 500 companies. Given this context, the Texas economy plays a crucial role in the global market, highlighting the need for business graduates who can thrive in a diverse and changing economy, as well as in multinational environments.
These new BBA programs will equip students to take on leadership positions within firms that operate on a national or global scale.
“The rapidly changing needs of the workforce to support advances in the field of marketing and globalization will be served well by our graduates,” said Dr. Jose Mora, chair of the BBA and undergraduate programs. For more information or to schedule a meeting, email jose.mora@sulross.edu or call 432-837-8131.
About the Rio Grande College of Business:
The mission of Rio Grande College of Business (RGCOB) is to be a leading provider of experiential business education and serve students at Sul Ross State University and Sul Ross State University International, which spans four physical campuses in Alpine, Eagle Pass, Del Rio and Uvalde, as well as online and hybrid modalities.
RGCOB maintains a high degree of focus on programmatic and pedagogical innovation, building a vibrant ecosystem for students and faculty and delivering outstanding student success. The College is supported largely by full time faculty (75 percent have terminal degrees in their respective disciplines) and is a full member of ACBSP (Accreditation Council for Business Schools and Programs).