Bachelor of Arts in Communication
Choose from three specialized concentrations:
Broadcast Media
Tell powerful stories through film, radio, and digital platforms.
- Hands-on training with professional equipment
- Small class sizes for individual attention
- Access to unique regional stories—from national parks to the Marfa art scene
- Internship opportunities with local radio and media productions
Interpersonal Communication
Understand how people connect, influence, and build relationships.
- Courses in Family, Business, and Relational Communication
- Emphasis on critical thinking and real-world application
- Research opportunities through the Undergraduate Research Symposium and McNair Scholars Program
- Prepares students for careers in education, law, strategy, and research
Strategic Communication
Craft messages that move people and organizations forward.
- Focus on Public Relations, Advertising, Digital Media, and Advocacy
- Real-world experience through Skyline, the student-run media outlet
- Ideal for careers in PR, media management, sales, event planning, and political strategy
Minors in Communication
Communication Minor
A flexible 18-credit-hour program covering communication foundations and electives to complement any major.
Professional Communication & Design Minor
Build in-demand communication skills with a cross-disciplinary approach.
- Perfect for majors in English, Business, Agriculture, and Sciences
- Develop professional writing, media, and design skills
- Complete your degree with a standout portfolio and résumé-ready experience
Journalism Minor
Dive into news writing, media ethics, and digital storytelling.
- 18 credit hours including core journalism courses
- Electives from Journalism, IT, and Communication
